Radio Advert - Production and Product

This is the final Radio Advert for my film, Ode To Joy.

Production
In terms of the production of the Radio Advert, I used my research and background knowledge too gather ideas about the final product. In particular, the voiceover in Radio Advert's often needs to be strong, powerful and authoritative to grab the audiences attention. Attracting the audience to the Advert is key therefore I decided I wouldn't record my own voice in the radio advert. Instead, my father Martin Young offered his assistance. He has previously featured on the radio, on radio shows and provided his strong commanding voice for Radio Adverts too. Therefore he was the perfect fit.

In terms of recording sound, I used Soundtrack Pro as my base sound editing and recording software as it is highly regarded as professional, industry standard recording software. I used an external mic, connected to a computer to record through Soundtrack, then altered the clips to expel background noise.

Here you can see the editing process in Soundtrack Pro. I have highlighted the usable part of the recording and added effects via the "Process" tab.

Once this was completed, I exported the files into Final Cut Pro. In order to assemble the Radio Advert, I had to use Final Cut Pro and then export the file as a video in order to upload it onto YouTube.

I selected various soundbites from the final cut of the documentary in order to add to the Advert, giving audiences a powerful insight into the documentary and thus adding to audience interest.

This screenshot exemplifies the process within Final Cut Pro.